Why Law Firms Are Invisible to AI
Bar admissions, practice areas, education, case history — it's all on the website. None of it is structured. When AI systems describe the firm, they have nothing authoritative to work from, so they guess.
Insights
Thinking about web architecture, AI representation, and what it means when machines define your identity.
$124 Trillion Is Moving. Most Financial Advisors Are Invisible to the People Who Will Inherit It.
70% of heirs will fire their parents' financial advisor. The next generation discovers advisors through AI. Most firms have no infrastructure to be found.
What AI Is Telling Your Prospective Clients
AI systems are describing your firm to prospects right now. They may be getting it wrong. For regulated businesses, that gap is not just a reputation problem.
The Machine-Readable Web
The shift to machine-first reading is already complete. What remains uneven is how websites are built in response to it.
What AI Systems See When They Read Your Website
There is no browser, no layout, no design. Only structure. Understanding how machines read your site changes how you build it.
Why Most Websites Decay
Websites rarely fail all at once. They erode. Understanding why helps you build something that lasts.